All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Where to buy: www.amazon.com

Seth Godin, the author of All Marketers Are Liars, is a bestselling author, entrepreneur and speaker. In his book, he talks about the secrets of successful marketers in their ability to tell great stories. They tell compelling stories that their target audience believe, or want to believe, which fit their view of the world. In that respect, they are stories that seem to have been created just for them.

But he cautions marketers to make the difference between telling stories people want to believe in and lying. Lying and telling untrue stories is fraud and marketers will fail in their quest to success. Only authentic stories that fit the view of the target audience will spark an interest in the consumer and that leads to sales.

The book makes an entertaining and fun read. It is well-written and offers lots of good advice, but also caution, to marketers and branding professionals. It benefits from lots of anecdotal examples to support the author’s thesis.

For more information, go to www.amazon.com.

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